Building Trust Strategically
Trust is paramount in the black community, and building it can take years. Acquiring established brands with loyal audiences can accelerate this process. The conversation also highlights the diversity within the black demographic, emphasizing that identities are multifaceted and often intersect with multicultural backgrounds.In this clip
From this podcast
Masters of Scale
Rapid Response: Finding untapped value in multicultural consumers, w/Blavity CEO and AfroTech founder Morgan DeBaun
Related Questions
What is the main topic of the clip Targeting Undervalued Audiences from the episode Rapid Response: Finding untapped value in multicultural consumers, w/Blavity CEO and AfroTech founder Morgan DeBaun?
Your core demographics, sometimes you describe them as black, and sometimes you describe them as multicultural. And I'm wondering whether even that definition is something that you have adjusted over time.
So you've got people who are first generation american because they're nigerian american, so they don't view themselves as african american. Or you've got people who are jamaican but married to somebody who's from Canada.