From Weird to Wonderful
Market research is often misunderstood as a mere hurdle for founders, but it plays a crucial role in understanding product viability. Anne faced initial struggles with customer comprehension of her innovative product, realizing that education was key to unlocking its potential. By shifting perceptions from the bizarre to the beneficial, she aimed to empower consumers and transform their understanding of genetics and health.In this clip
From this podcast
Masters of Scale
23andMe's Anne Wojcicki: Embrace the gatekeepers
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