Dignity-First Approach

Phaedra emphasizes the need for a business model that aligns the success of the company with the well-being of its customers, particularly those who are often overlooked. She critiques traditional models that pit company profits against worker wages, advocating for a technology-driven solution that prioritizes human dignity. Drawing inspiration from the airline industry, she seeks to create a product that is both essential and fair, finding potential answers in unexpected places like government.