Consumer Behavior Shift
As travel bans and school closures took effect, consumers rapidly altered their shopping behaviors, prioritizing household essentials and food supplies. The shift to remote work and education led to a surge in demand for board games and electronics, reflecting a need to adapt to an extended stay at home. Observations revealed that consumers responded quickly to health recommendations, embracing drive-up services and wearing homemade masks in stores.In this clip
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Masters of Scale
Rapid Response: Target’s Brian Cornell: “I want to see retail survive this”
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