Pharrell at Vuitton
Pharrell's role at Louis Vuitton marks a shift towards cultural curation rather than traditional fashion design. Stepping into Virgil's shoes, he has successfully revitalized the brand’s iconic handbag line, infusing it with vibrant colors and modern sensibilities. His approach reflects a broader trend within LVMH, as they increasingly see themselves as cultural brands, engaging deeply with the communities that shape contemporary culture.In this clip
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