Trust Through Innovation
The introduction of a home try-on program transformed the customer experience and redefined the brand's trust contract with consumers. While aiming to disrupt the eyewear industry with an unbeatable price, the founders faced skepticism regarding perceived quality. Through testing and feedback, they sought to understand how price impacts brand perception, ultimately learning that value is often tied to consumer beliefs.In this clip
From this podcast
Masters of Scale
Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
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