Branding and Innovation
Warby Parker's approach to branding emphasizes the importance of aligning internal values with external user experiences. Engaging with peers and skeptics early on helped the founders anticipate customer needs, a strategy reminiscent of product testing in tech. Susan's experience at Google highlights the challenges of defining a brand in a crowded market, where creativity became key to reaching a broad audience with limited resources.In this clip
From this podcast
Masters of Scale
Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
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