Naming the Vision
The founders embraced a unique approach to naming their company, testing their instincts against audience feedback to ensure alignment with their brand vision. Despite facing skepticism from industry veterans about their lack of fashion experience, they confidently highlighted their relevant background in designing glasses for underserved communities. This moment underscored the tension between customer perception and the reality of their product's quality, setting the stage for their journey in the competitive fashion landscape.In this clip
From this podcast
Masters of Scale
Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
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