Creative Brand Launch
The founders recognized that merely having a stylish product wasn't enough; they needed to shift the narrative around their brand. By hiring a fashion publicist early on, they aimed to position themselves as a legitimate player in the fashion industry. With limited resources, they embraced creativity, launching during New York Fashion Week to capture attention and differentiate themselves from larger competitors.In this clip
From this podcast
Masters of Scale
Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
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