Lessons from Class Trips
Warby Parker discovered the value of physical stores through innovative customer engagement, like their unique school bus initiative. This hands-on approach not only provided valuable insights into customer preferences but also revealed ideal locations for future stores. By prioritizing feedback and testing, they are now confidently expanding their physical presence while maintaining a strong online business.In this clip
From this podcast
Masters of Scale
Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
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