Stealth Mode Strategy
Austin emphasizes the importance of building a solid product before generating hype, arguing that many startups rush to create an image rather than focusing on execution. He critiques the bombastic claims within the autonomous vehicle sector, highlighting the risks of losing credibility and the potential pitfalls of premature publicity. By opting for stealth mode, Austin believes Luminar can avoid the distractions and pressures that often derail early-stage companies.In this clip
From this podcast
Masters of Scale
will.i.am & Austin Russell: Mute the hype, amplify the product
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