Graffiti and Branding
David aimed to create a buzz rather than a conventional ad, leading to an audacious stunt involving a faux Air Force One. By blending real footage with staged scenes, he crafted a narrative that captivated audiences and sparked widespread belief in its authenticity. The unexpected fallout, including the Pentagon's denials, highlighted the innovative and provocative nature of this branding approach.In this clip
From this podcast
Masters of Scale
Dare to make unexpected moves, w/David Droga of Droga5 and Accenture Song
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