Masters of Scale avatar

Dexa/Masters of Scale

Learn more

Winning Trust

Daniel faced an uphill battle convincing the record industry that his vision for music streaming would not only coexist with their interests but ultimately benefit them. Despite their fierce resistance, he proposed a radical idea: giving away music for free to foster a paying audience. Winning their trust required more than just a compelling pitch; it demanded a complete shift in perspective from an industry that had long viewed technology as a threat.