Barbie Dream House
Brian shares how a spontaneous idea led to a successful marketing activation with Barbie, emphasizing the importance of details in design. He reflects on the balance between intuition and strategy, suggesting that the best ideas often begin with a vision rather than a structured plan. This approach not only generated buzz but also paved the way for a new direction in Airbnb's offerings, focusing on unique experiences rather than just accommodations.In this clip
From this podcast
Masters of Scale
Rapid Response: Airbnb reimagined (Part 1), w/CEO Brian Chesky
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