Marketing Beyond Stays
Staying top of mind is crucial for a brand like Airbnb, especially in a travel industry where customers engage infrequently. By collaborating with local icons and investing strategically in brand perception, Airbnb aims to expand its identity beyond just accommodations to include experiences. This approach, while costly, is seen as a high-return marketing investment compared to traditional advertising methods.In this clip
From this podcast
Masters of Scale
Rapid Response: Airbnb reimagined (Part 1), w/CEO Brian Chesky
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