Edgy Water Branding
Mike shares his journey of creating a bold brand around water, challenging conventional perceptions of the beverage industry. With a unique name and an edgy marketing strategy, he attracted a significant online following before even launching the product. As he sought funding, he recognized the importance of pairing creativity with financial expertise, leading to a partnership that would help bring Liquid Death to life.In this clip
From this podcast
Masters of Scale
Liquid Death’s Mike Cessario: Trust your taste
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