Evolving Retail Strategies
Jenn shares insights on the shift in retail dynamics, emphasizing that their stores functioned more as pickup points than traditional shopping venues. The decision to close physical locations was driven by a focus on expanding their secondhand offerings, which they believe will attract new customers and enhance their subscription model. This strategic pivot reflects a growing consumer desire for sustainable consumption in a post-Covid world.In this clip
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Masters of Scale
Rapid Response: Fashioning a greener closet, w/Rent the Runway's Jenn Hyman
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