Summer Movie Dynamics
Summer has long been a pivotal season for blockbuster films, where studios invest heavily in high-stakes projects, hoping for that elusive hit. However, the shift to streaming has changed audience habits and expectations, making the cinematic experience feel more like a theme park ride. While streaming platforms like Netflix attempt to create their own summer blockbusters, they struggle with marketing compared to traditional studios, leading to unpredictable successes that often surprise even them.In this clip
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