Subscription for Good
Scott explores the potential of a subscription model for charity, inspired by popular services like Netflix and Spotify. By launching a compelling 20-minute video that tells the story of charity water, he captures attention and drives engagement, resulting in a remarkable conversion rate. The emotional and transparent storytelling not only highlights the mission but also fosters a sense of community among supporters, leading to a global expansion of their efforts.In this clip
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Masters of Scale
To scale, you must master the skill of storytelling, w/Charity: Water's Scott Harrison
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