Building from Scratch
Starting with zero students, Cindy shares the challenges of building ABC English in Beijing, emphasizing the importance of dreaming big while beginning small. The initial success came from grassroots marketing and creating connections with parents, leading to an impressive growth from 100 to 20,000 students. However, as the company flourished, it faced new challenges, particularly the need for updated, interactive content to engage the modern learner.In this clip
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Masters of Scale
Build the right incentives, w/VIPKid’s Cindy Mi
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