Disrupting Fashion Rentals
Jen challenges the traditional fashion rental model by confronting the gatekeepers of the industry, revealing the surprising acceptance of dress rentals among high-end customers. Her encounter with a department store president uncovers a pervasive issue: customers feel entitled to exploit return policies, highlighting a complex relationship between trust and sales in the fashion world. As Jen navigates these dynamics, she gains crucial insights into the industry's resistance to change.In this clip
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Masters of Scale
What's the hidden business behind your business? w/Rent the Runway's Jenn Hyman
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