Rebuilding Meat
Ethan's journey began with a deep discomfort about the environmental impact of meat consumption, driving him to create a plant-based alternative that appeals to meat lovers. He emphasizes that all the essential components of meat can be found in plants, and with the right scientific approach, they can be restructured to mimic the real thing. Collaborating with scientists, he found a way to not just replicate meat, but to redefine it, aiming to shift consumer preferences beyond just vegetarians and vegans.In this clip
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Masters of Scale
Beyond Meat's Ethan Brown: How to teach your customer
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