Plant-Based Innovation
Ethan's journey highlights the importance of leveraging university research to create innovative plant-based proteins that mimic the texture of meat. Despite recognizing that beef would be a more marketable product, he chose to launch with chicken due to the technological advancements achieved. This decision underscores a deeper understanding of customer demand, aiming to impress even the most devoted meat lovers with a product that tastes remarkably like the real thing.In this clip
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Masters of Scale
Beyond Meat's Ethan Brown: How to teach your customer
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