Creative Partnerships
Will demonstrates how to transform a struggling event into a successful spectacle by leveraging creative partnerships and innovative sponsorship strategies. By reimagining the First Robotics competition and attracting major sponsors, he not only enhances visibility but also garners attention from NASA, leading to a unique collaboration for the Mars rover launch. His approach underscores the power of creativity and strategic thinking in amplifying opportunities.In this clip
From this podcast
Masters of Scale
Make it epic, w/will.i.am
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