Navigating Uncertainty
As the pandemic struck, BuzzFeed faced unexpected challenges despite initial profitability projections. With a significant drop in partnerships, especially in travel, the company had to implement salary reductions and furloughs while pivoting its focus toward commerce and programmatic revenue. Increased traffic and engagement with brands like Tasty provided some silver lining, but the struggle to maintain financial stability remained a pressing concern.In this clip
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Masters of Scale
Rapid Response: BuzzFeed’s Jonah Peretti: Record-high audience, record-low revenue
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