Navigating Media Change
David discusses the ongoing transformation in the media landscape, highlighting the challenges faced by traditional metrics amid the rise of streaming and changing viewing habits. He emphasizes the importance of optimism over nostalgia, suggesting that adapting to new audience behaviors is crucial for survival. The conversation also touches on the difficulties of maintaining accurate audience panels during the pandemic and the resulting tensions with clients seeking alternative measurement solutions.In this clip
From this podcast
Masters of Scale
Rapid Response: The truth about what we watch, with Nielsen’s David Kenny
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