Data Trust Issues
The recent accreditation challenges stemmed from the size and maintenance of Nielsen's data panels, which were impacted during the pandemic. Communication about these issues was lacking, leading to unusual ratings that prompted a temporary suspension of accreditation. This situation presents an opportunity to reassess how streaming behavior is measured, reflecting the dramatic changes in audience habits during this period.In this clip
From this podcast
Masters of Scale
Rapid Response: The truth about what we watch, with Nielsen’s David Kenny
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