Designing Loveable Experiences
It's more effective to cultivate a small group of passionate fans than to chase a larger, indifferent audience. By focusing on creating extraordinary experiences for individual travelers, companies can foster genuine connections that lead to organic marketing. The exercise of imagining increasingly extravagant experiences highlights the importance of understanding customer desires and the potential to exceed expectations.In this clip
From this podcast
Masters of Scale
How great leaders respond in a crisis, w/Airbnb CEO Brian Chesky
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