Tech Setters Unveiled
A groundbreaking study reveals that the DRL audience, dubbed "tech setters," is distinct from traditional sports fans, showing a strong passion for technology and innovation. This younger demographic is not only tech-savvy but also represents a fresh opportunity for marketers to engage with a new generation, especially as traditional sports viewership declines. Companies that adapt to this shift can tap into a vibrant and evolving market, ensuring they remain relevant in the future.In this clip
From this podcast
Masters of Scale
Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson
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