Omnichannel Sports Revolution
Rachel discusses how the Drone Racing League is redefining sports by integrating crypto and digital platforms to engage a diverse audience. With impressive growth on TikTok, the league aims to be among the top global sports properties by creating inclusive content that appeals to all ages. She emphasizes the importance of reaching out to various demographics, even sharing insights from her mother’s enthusiasm for the sport.In this clip
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Masters of Scale
Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson
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