Brand Reinvention
Janet shares her experience revitalizing Crate and Barrel, a brand rich in nostalgia but lacking recent relevance. By crafting a new vision centered on delivering a home with purpose, the team sparked a transformation that included enhancing digital services and launching innovative programs. Despite challenges posed by remote collaboration, the team's resilience shone through as they brought their creative visions to life.In this clip
From this podcast
Masters of Scale
Rapid Response: How flexibility creates momentum, w/Crate & Barrel CEO Janet Hayes
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