Electric Car Challenges
The automotive landscape shifted dramatically with the emergence of stricter regulations following a major scandal, forcing new players like Dyson to navigate intense competition. Despite their innovative approach and significant investment, they faced insurmountable challenges due to high costs and established competitors' advantages. Ultimately, the project was halted, leaving behind a talented team but little else in terms of lessons learned.In this clip
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Masters of Scale
Tinker your way to scale: James Dyson
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