Unlikely Footwear Innovation
Roth and Steven discovered a significant gap in the market while observing the footwear choices of women who were active in fitness and daily life. Their shared passion for creating an innovative physical product led them to explore a solution that complemented the popular Lululemon leggings. With a commitment to originality, they aimed to design shoes that would not only be functional but also stylish, addressing the frustrations many faced with existing options.In this clip
From this podcast
Masters of Scale
The co-founder effect, w/Rothy's Stephen Hawthornthwaite and Roth Martin
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