Streaming Strategy Shift
Disney's strategic pivot into streaming involved embracing technology while managing a diverse range of content, from family-friendly classics to mature titles. Bob emphasized the need to balance traditional profitability with new ventures, even at the cost of short-term profits. By selectively directing mature content to Hulu, Disney aimed to maintain its brand integrity and ensure that every touchpoint adds value to the overall ecosystem.In this clip
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Masters of Scale
Disney’s Bob Iger: How acquisitions become an ecosystem, part 2
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