Rituals of Shopping
Amazon's success stemmed from its focus on consistency in the shopping experience, contrasting sharply with Google's overwhelming search options. As YouTube evolved, it embraced a new content creation ritual, empowering users to become makers and reshaping how videos were produced and consumed. Despite rapid growth, there was a looming challenge of maintaining momentum and clarity in their mission.In this clip
From this podcast

Masters of Scale
Why your company needs new rituals w/Shishir Mehrotra (YouTube, Coda)
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