Rituals and Objectives
Established rituals often go unquestioned, yet they can obscure larger goals. Tobi emphasizes the importance of understanding the "family tree" of businesses and how it influences practices like OKRs, which can lead to a fixation on metrics at the expense of broader opportunities. Shashir's ambitious goal of achieving a billion hours of daily watch time serves as a reminder that leaders must articulate the significance of new objectives to inspire their teams.In this clip
From this podcast

Masters of Scale
Why your company needs new rituals w/Shishir Mehrotra (YouTube, Coda)
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