Trust and Product Expansion
Trust is the foundation of any successful brand, and breaking that trust can lead to disastrous consequences. When introducing new products, it’s crucial to maintain the integrity of existing offerings, as overextending can dilute brand loyalty. Unlike the software world, where iteration is possible, the physical product realm demands a more cautious approach to ensure that customer relationships remain intact.In this clip
From this podcast
Masters of Scale
Building bridges to scale, w/Kind’s Daniel Lubetzky
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