Beyond the Underground
Will emphasizes the challenge of creating music for a diverse audience, moving beyond niche appeal to reach the mainstream. By studying the foundational elements of successful artists, he discovers that chord progressions play a crucial role in crafting hits. This shift in approach is not merely a marketing tactic but a fundamental change aimed at achieving substantial growth while retaining authenticity.In this clip
From this podcast
Masters of Scale
Make it epic, w/will.i.am
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