Creative Partnerships
Will's journey illustrates the power of creative thinking in transforming a robotics competition into a media sensation. By leveraging strategic partnerships and innovative sponsorships, he not only attracted attention but also secured significant backing from major corporations. His visionary approach ultimately led to an invitation from NASA, where he proposed a groundbreaking idea to send a song back from Mars, showcasing the potential of collaboration and creativity in science and technology.In this clip
From this podcast
Masters of Scale
Make it epic, w/will.i.am
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