Brand Identity Shift
The discussion centers around the importance of redefining a company’s identity as it evolves. Ivan emphasizes the need for a strong branding agency to create a new narrative and visual identity, while also celebrating employees who embrace this shift. Thena proposes a more inclusive approach, advocating for weekly communications and collaboration to ensure everyone is aligned with the new mission and values, fostering a unified journey towards growth.In this clip
From this podcast
Masters of Scale
Strategy Session Live!: How can a start-up beat a Goliath? What gets top talent to stay put? How do you keep multiple stakeholders happy?
Related Questions
How do companies reinvent themselves as discussed in the episode Reid Hoffman | Choosing Bad Competition and the clip Embracing Change?
How to reinvent a company
What makes a company mission-driven, as discussed in the episode Rewind: Vicki Tan: Learning from new voices and the clip Mission vs. Profit?