Reviving the Rouge
Bill reflects on the monumental challenge of revitalizing the historic Rouge plant, once a thriving hub now marred by pollution and tragedy. His commitment to safety and sustainability shines through as he recalls the harrowing day of an explosion and the deep responsibility he felt for his employees. This journey not only aimed to restore a vital piece of Ford's legacy but also to unite the company under a shared mission of innovation and environmental stewardship.In this clip
From this podcast
Masters of Scale
Ford’s Bill Ford: The Refounder Mindset, part 1
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