Fitness Disruption Unleashed
John highlights the untapped potential in the fitness industry, emphasizing consumers' passion and willingness to invest in their health. He reflects on the skepticism from traditional investors who underestimated the market's dynamism and the power of storytelling in converting skeptics into believers. As boutique fitness gained popularity, John and his co-founders turned to Kickstarter, believing that showcasing a community of eager consumers would finally sway investors’ opinions.In this clip
From this podcast
Masters of Scale
Peloton’s John Foley – How to turn skeptics into fans
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