Elevating a Legacy
Angela and Christopher recognized the urgent need to reclaim Burberry's iconic check, which had lost its luxury appeal. By focusing on "britishness" as a guiding principle, they aimed to elevate the brand while also introducing the Burberry Foundation, ensuring that each purchase held deeper significance beyond mere fashion. This strategic approach not only redefined the brand's identity but also inspired a sense of purpose among employees and customers alike.In this clip
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