Super Bowl Strategy
Amy discusses the innovative approach behind a memorable Super Bowl ad featuring Gronk, emphasizing the desire to create a moment that resonates with fans. She highlights the rapid growth of the mobile sports betting industry, noting how it transforms the viewing experience by keeping fans engaged, even in unexciting games. With a focus on entertainment, she reflects on the gratifying journey since joining FanDuel amidst the pandemic.In this clip
From this podcast
Masters of Scale
Rapid Response: Betting on the Super Bowl, w/FanDuel CEO Amy Howe
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