Scaling in China
Starbucks faced significant challenges in China, a predominantly tea-drinking society, but turned the tide by recognizing the influence of parents on their children's career choices. By extending health benefits to both employees and their parents, Starbucks dramatically improved staff retention, which in turn boosted customer loyalty. This approach highlights the importance of employee happiness and loyalty as key components of successful market expansion.In this clip
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Masters of Scale
How to do good and do good business, w/Starbucks' Howard Schultz
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