Innovation at Ford
Bill emphasizes the critical need for companies to adapt to technological changes or risk obsolescence. With significant investments in R&D and partnerships, Ford is positioning itself for a future defined by electrification and innovation. The introduction of products like the F-150 Lightning showcases Ford's commitment to reinventing its legacy while maintaining a strong foundation in traditional vehicles.In this clip
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Masters of Scale
Ford’s Bill Ford: The Refounder Mindset, part 2
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