Entrepreneurial Roots
The journey of launching a salad franchise was deeply influenced by their entrepreneurial families, which instilled a sense of permission and support. Inspired by a cultural shift towards healthy living observed abroad, they envisioned a small restaurant that would make healthy food appealing. Despite their optimism and a strategic plan, they faced the harsh realities of starting a business during a recession, highlighting the challenges of entrepreneurship.In this clip
From this podcast
Masters of Scale
Local veggies, national scale: Sweetgreen co-founders
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