Brand Boundaries
The conversation delves into the complexities brands face when determining who aligns with their values. Colleen emphasizes the importance of protecting consumers and maintaining brand integrity, especially in intimate settings like hotels. As brands navigate these challenging waters, they must balance market reach with ethical considerations, leading to tough decisions about the clientele they choose to associate with.In this clip
From this podcast
Masters of Scale
Rapid Response: Why brands must take a stand, w/Wieden+Kennedy's Colleen DeCourcy
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