Media Coverage Challenges
The WNBA has made strides in improving its media coverage, with ESPN and Disney providing better broadcast windows that attract a wider audience. Despite competing with major sports like the NBA and NHL, the league has increased women's sports media coverage from 5% to 15%, highlighting the need to engage younger fans across various platforms. Meeting fans where they are—through digital, social, and traditional media—is crucial for the league's growth and visibility.In this clip
From this podcast
Masters of Scale
Rapid Response: Caitlin Clark and the new WNBA, w/Commissioner Cathy Engelbert
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