Customer-Centric Design
Intense customer observation transformed the onboarding process, leading to deeper insights and enhanced user confidence. By prioritizing speed to productivity, users felt empowered, which drove the demand for new applications of the software. As the need for a broader market emerged, the journey to rebrand from Fusion Books to Canva began, inspired by the idea of creating something wonderful with fresh ingredients.In this clip
From this podcast
Masters of Scale
The secret power of onboarding, w/Canva's Melanie Perkins
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